Winning the customer : Turn Customers into Fans and Get Them to Spend More
Thurs. 9/22 at noon
90 Snell Library
The former Chief Marketing Officer (CMO) of the New England Patriots, Imbriano writes about crucial marketing strategies which will dramatically increase revenue. Imbriano shares innovative marketing strategies that he utilized when transforming the Patriots into the brand to beat. He talks of his personal marketing experiences and the importance of focusing on existing customers, defining the relationship, and creating new ways to connect with them.
Lou Imbriano is CEO of TrinityOne Worldwide, a sports and entertainment marketing company. From 1997-2006, he oversaw the sales and marketing for the New England Patriots, New England Revolution professional soccer team, Foxboro Stadium, and Gillette Stadium
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