It’s very uncommon in today’s world to find a brand that isn’t on some sort of social media platform, whether that be Facebook, Twitter, Instagram, or any other website that helps a brand interact with its customers. It is, however, somewhat rare to find brands that do social media right.
Customers who engage with companies over social media spend 20% to 40% more money with them, so it’s essential for brands to have a killer social media strategy. A brand’s strategy should be customer-centered, conversational, unique, and influential. Here are a few brands that we think have awesome social media presences!
Remember last fall when a man named Felix Baumgartner free fell from 23 miles above the surface of the Earth? If you do, then you’ve seen a great example of RedBull’s social media strategy. Since RedBull’s tagline is “gives you wings,” they stay true to that message by sponsoring many athletes in extreme sports. These videos of extreme athletes, like Felix’s, are constantly being liked and shared and talked about on sites like Facebook, Twitter, and Reddit, making them some of RedBull’s most popular posts. RedBull’s branded content creates something that people want to watch and share but at the same time something that fits with the core values of the company’s brand, and this is their key to success.
Zappos.com’s social media strategy is all about putting their fans and customers first. They use engagement strategies such as the “Fan of the Week” contest, where fans send in photos with their Zappos boxes and everyone gets to vote on the best photo of the week. Their catchy saying is “Let’s be in a like-like relationship,” which shows that they value their customers and view their potential fans as equals.
Chipotle’s goal is to change the way people think about their food. They make it a point to source ingredients from local farms that exhibit positive behaviors toward animals and the environment and their social media presence remains loyal to this philosophy. Additionally, they respond to 83% of Facebook posts and 90% of their tweets are responding to customers. Most importantly, though, is that they don’t only answer positive comments, but they try to help when something is wrong, too. Chipotle truly values conversation and getting to know and create loyal customers.
– Christina Sirabella, member