The Purge: Lasting Impacts of Digital Media

media

For those keeping up with the news, popular YouTube vlogger Felix Kjellberg, known by his pseudonym PewDiePie, was dropped from working with Disney and YouTube. He was previously contracted with the two media giants to produce content for a large consumer base featured online and his own spin-off video series. The decision to cut this YouTuber from future projects by these companies is due primarily to racist and anti-semitic notions repeatedly found within his content.

A recent video sponsored by PewDiePie showed two men holding an anti-semitic statement. Before it was taken down, the video was seen over six million times. It was at this point following an investigation that Disney and YouTube announced their decision to withdraw support and discontinue working with him further.

The importance of branding here is obvious: Disney and YouTube have strict brand guidelines and reputations that they do not want associated with anti-semitic or racist statements. Disney’s primary consumer base is young children whose values are still being formed by the society we live in.

Alternatively, the negative effects of poor branding choices are clear. In choosing to promote racially charged and anti-semitic messages, PewDiePie set himself up for negative feedback. But what can you do in order to save face in moments like these?

Here’s where we can take a note from the successful YouTuber. He responded with a formal apology, stating that he does not support these ideas and that the reason behind the video was to show the extremes of people on the internet.

In this day and age, now more than ever, it is important to ensure that what we post online is a representation of ourselves that we are comfortable with allowing potential employers to see. An increased number of recruiters search online forums and sites to examine potential employees, and over half have reconsidered these candidates after the search. Posts with incorrect spelling or politically inclined remarks are among the most detrimental content employers can find.

With so many opportunities at Northeastern University, and just as many students, it’s important to make sure all aspects of your personal brand are presented appropriately. Having a strong and positive online profile can make the difference in securing a job.

So take another look at your social media accounts and ensure that you are only associated with those of reputable esteem. While we can’t completely erase our online data, we can minimize its damage and be aware of where we stand.

For more tips and tricks on how to create your online brand, be on the lookout for our next post and make sure to hit that follow button to get notifications!

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