Building your Personal Brand

In today’s competitive job market, it’s important to stand out from the crowd. Gone are the times of walking up to a brick-and-mortar business and handing them your resume in person—today, first impressions are often made long before you meet with a recruiter or manager in person. Building your personal brand online is one way college students (and job-seekers of any age) can make themselves known and work towards snagging the job of their dreams. Here are five tips to developing a strong, unique personal brand:


  • Be authentic.


When you’re job-hunting, it’s important to show your true colors. Potential employers want to know about you and the type of energy you might bring to the workplace—and it can turn employers away when your posts don’t seem genuine. Be sure that your posts reflect who you truly are, and work on developing a style of posting online that is lively and engaging.


  • Be consistent.



While it’s not necessary for your social media presence to be as tailored as a public figure’s, be aware that everything you post ties into the overall image you present online and try to make your posts consistent with your personal character. Career-focused social media channels, such as LinkedIn, provide an additional opportunity for you to nurture your professional personality, especially if you have your heart set on a specific position or industry. For example, when listing the roles and responsibilities of your previous positions, highlight those that are most applicable to the job you’re hoping to get.


  • Keep it clean.


While your friends might appreciate your drunken snapchats from last weekend’s party, employers might not feel the same way. Think about what you’re about to post and ask yourself if you would want your grandmother, little brother, or high school principal seeing it. If the answer is no, it’s probably something that should stay private. Make sure your privacy settings are up to date as well, so only those who you approve can see what you post.  


  • Use your social media presence to highlight unique, non-work talents and interests.


Do you speak fluent Mandarin? Play the trombone? Backcountry ski? Knit sweaters for puppies? There’s no better place to showcase these talents than your online brand. Although employers are looking to see your work experience first and foremost, showcasing evidence of a talent that’s unique and interesting may catch the eye of a recruiter. If anything, it’s an interesting conversation starter for networking events!


  • Publish work and projects relevant to your career goals.


For example, if you’d like to get into graphic design, it’s a good idea to build an online portfolio to show off your work. You can also publish writing samples, case studies, and other projects that you’ve worked on that can help you show your experience to employers! If you’re searching for good, simple websites to host your online portfolio, Squarespace, Wix and Webs all offer easy-to-use templates to help you get started (don’t worry, no coding is necessary!).

Personal branding isn’t just a marketing tactic for large corporations; anyone in any career or academic field can start working on their personal brand and take their online presence to new heights. Don’t forget to join BRPR on Wednesdays at 7 PM to discuss useful branding and marketing skills that anyone can put into action!


The Purge: Lasting Impacts of Digital Media


For those keeping up with the news, popular YouTube vlogger Felix Kjellberg, known by his pseudonym PewDiePie, was dropped from working with Disney and YouTube. He was previously contracted with the two media giants to produce content for a large consumer base featured online and his own spin-off video series. The decision to cut this YouTuber from future projects by these companies is due primarily to racist and anti-semitic notions repeatedly found within his content.

A recent video sponsored by PewDiePie showed two men holding an anti-semitic statement. Before it was taken down, the video was seen over six million times. It was at this point following an investigation that Disney and YouTube announced their decision to withdraw support and discontinue working with him further.

The importance of branding here is obvious: Disney and YouTube have strict brand guidelines and reputations that they do not want associated with anti-semitic or racist statements. Disney’s primary consumer base is young children whose values are still being formed by the society we live in.

Alternatively, the negative effects of poor branding choices are clear. In choosing to promote racially charged and anti-semitic messages, PewDiePie set himself up for negative feedback. But what can you do in order to save face in moments like these?

Here’s where we can take a note from the successful YouTuber. He responded with a formal apology, stating that he does not support these ideas and that the reason behind the video was to show the extremes of people on the internet.

In this day and age, now more than ever, it is important to ensure that what we post online is a representation of ourselves that we are comfortable with allowing potential employers to see. An increased number of recruiters search online forums and sites to examine potential employees, and over half have reconsidered these candidates after the search. Posts with incorrect spelling or politically inclined remarks are among the most detrimental content employers can find.

With so many opportunities at Northeastern University, and just as many students, it’s important to make sure all aspects of your personal brand are presented appropriately. Having a strong and positive online profile can make the difference in securing a job.

So take another look at your social media accounts and ensure that you are only associated with those of reputable esteem. While we can’t completely erase our online data, we can minimize its damage and be aware of where we stand.

For more tips and tricks on how to create your online brand, be on the lookout for our next post and make sure to hit that follow button to get notifications!

Play-By-Play: Big Game Data


The Super Bowl LI might be over, but everyone is still feeling the effects! While you are still in a celebratory mood, check out the data from the Big Game.

Meltwater, a company that monitors the media and develops business intelligence software, created an infographic on the collected data. Its subjects range from big buzzwords, to popular ads, to popular drinks.

The Chicago Tribune showcased the best and the worst ads of the Super Bowl- what was your favorite and which ones did you hate?


Black and Red: Not Dead Yet!


Our blog has been pretty low-key, but we’re back and ready for the new semester! Keep an ear out for regular posts on current PR events and original content from our very own BRPR team! We have new members, new ideas, and new clients, so stay tuned to hear more about what we’ve been up to. In the meantime, feel free to check out our other social media platforms and make sure to hit the follow button to stay up to date with all our posts!


CUP Presents: Battle of the Bands

CUP is having a Battle of the Bands tonight in AfterHours at 6:30 PM. Doors open at 6, so get there early to grab a seat!

B&R PR will be offering a press package to the winner, which includes consultation on marketing, social media strategies, website content and creation, and more. We’re excited to meet our newest client, so meet the members of e-board tonight in AfterHours in Curry Student Center to find out!


B&R PR Gets Cheesy with California Pizza Kitchen–Today!

Black & Red Public Relations, in partnership with California Pizza Kitchen at the Prudential Center, is bringing a day of pizza and PR to the Northeastern community. All day today, California Pizza Kitchen will donate 20% of every meal purchased with a pre-approved flyer to Black & Red Public Relations for future pro-bono services. Applicable services include dine-in, take out, catering, and all beverages.

Head on over to California Pizza Kitchen with the flyer attached below to participate. B&R PR members are meeting outside Curry Student Center to walk to California Pizza Kitchen together at 7:45.


We hope to see you there!