As Seen On Instagram

A picture is worth a thousand words. Cliche, but words to live by for the real estate world. Home buyers and renters alike typically visit many places before deciding where to live. Much of the decision process is based on aesthetics: from cleanliness and style to color and the exterior architecture.

And the rate at which we take in these staged first impressions is becoming a much more rapid vortex, with the often fabricated descriptions an attempt to draw a larger audience. With the ever present millennials who all want a home but can’t afford them, it’s no wonder Instagram has gained popularity as a marketing platform, especially in the residential real estate sector.

An Instagram “like” translates into an important key to your information: valuable intelligence on your consumer base, real-time data on what content is popular, customer engagement, and, eventually, sales. On Instagram, followers are synonymous with brand loyalty, whereas “likes” represent content approval, and comments a snapshot of customer engagement.

Instagram’s features make it easy for businesses to be involved on what is considered a more casual and fun social networking app through accessible customer awareness and interaction. Hashtags, mentions, tags, locations and comments allow for efficient quantitative data on how to attract new individuals and gain a following.

Users can search hashtags, which pull up photos with captions including said hashtag. They then show up in lists according to “most recent” and “most liked”, allowing the user to quickly see what is timely and relevant for them. Just as easily, the company can search hashtags to find competitors. Mentions, tags, and location allow customers to gain a shoutout on your account, or vice versa. Clicking on a location immediately brings you to a page filled with other posts from the same location.

Gaining features on other accounts, direct messaging, and contests serve as other sources of communication. Niche or popular accounts create a valuable opportunity to showcase your brand or building, and through this usually free promotion, see other types of accounts and their success through past posts. Direct messaging boasts an easy method for current and potential customers to immediately get in contact, and contests can encourage followers to promote your company on their own account. With a low opportunity cost, winners can receive some small form of compensation, while the company has now received free PR and content to then use later.

Real estate is an extremely visual field that, by replicating the intimate feeling of a potential home through a screen, provides an economically beneficial marketing opportunity. Print ads have a shorter reach, even if it is an effective tactic, but it has a steep price. By turning online media into an essential form of promotion, a larger market can be accumulated, transforming “likes” into deals, and those carefully selected deals into lasting residencies.



Black and Red: Not Dead Yet!


Our blog has been pretty low-key, but we’re back and ready for the new semester! Keep an ear out for regular posts on current PR events and original content from our very own BRPR team! We have new members, new ideas, and new clients, so stay tuned to hear more about what we’ve been up to. In the meantime, feel free to check out our other social media platforms and make sure to hit the follow button to stay up to date with all our posts!


Gemvara & HubSpot Share Blogging Tips with NUPRSSA

At our last meeting, NUPRSSA had the chance to talk with two experienced bloggers. Corey Eridon from HubSpot and Cassandra Chernin from Gemvara came to fill us in on the ins and outs of blogging. Both of these ladies are responsible for the blogs that represent their companies and have learned a lot about the value of blogging.

Although Corey and Cassandra work in different industries, one in software and the other jewelry, they agreed on several tips for aspiring bloggers. They were able to share some insight with NUPRSSA about the world of blogging and how it can help students when they begin looking for a job.

1. Step outside of your style!  As we become writers, everyone develops their own style and voice. Yet Corey points out that it is important to try out different kinds of writing styles. While blogging for a company with a distinct brand, it isn’t always possible to write in your own voice. Some may have standards of high professionalism while others might be more casual. It’s important to test out the multitude of voices, whether it be while guest blogging or writing about a topic that is new to you. Having a variety of experience will also add to your resume!

2. Practice makes perfect!  Cassie points out that if you are concerned about your blogging skills, you can only get better with more blogging! In the beginning it can be easy to get discouraged, but the more blogging you do the easier it gets. To get more experience, Cassie and Corey suggest blogging 2-4 times a week and also reaching out to other blogs. Guest blogging can be a great way to start with a small commitment, but also gain great experience.

3. Be consistent.  It is always important to keep the brand in mind while blogging. Whether it be for a large company or a personal blog, it is necessary to stay true to the themes of the blog. Gemvara focuses on its jewelry and how it relates to their consumers lives. Cassie must constantly ensure that her blogs are quirky and fun, like the brand, yet keep their jewelry in the forefront of each post.  Cassie also points out that staying true the brand keeps the audience coming back, even if the posts aren’t as frequent- readers know what to expect and truly enjoy the content.

Thanks again for visiting us, Corey and Cassie!

Check out their blogs here and here.

Chelsea Addy

BU Presents: The Scoop on Blogging

On Saturday, April 21st, Boston University will be hosting some of the best bloggers in Boston for an in-depth discussion on how to approach all kinds of blogging – Cassidy Brettler (Social Media Diva, Boloco), Janet Aronica (Head of Marketing, Shareaholic) and Elizabeth Evans (Director, Max Warburg Courage Curriculum).

This event is for everyone. It doesn’t matter whether you’re majoring in engineering, pre-med, pre-law or classic literature and students from all around the Greater Boston Area are invited.

This is a casual event to help improve blogging talents, to share tips on blogging, and to ask the pros for some advice.  Plus, there will be a free breakfast!

Check out the Facebook Event Page for more information on the event.
Make sure to register for the event here!
Saturday, April 21st // 10am – 12pm
Boston University College of Arts and Sciences