Stealing Snapchat and Other Tech News

snapchatSnap Inc., the parent company of Snapchat,  announced that their IPO occurred this past Wednesday, March 1st with a positive response.  While Snap Inc. may appear to be taking the world by storm with its filters and geotags, this IPO is important to determine the path of growth the company can take, as it allows for a one time influx of income. A successful IPO means technology improvements, leading to not only a better app, but better products as the company expands. In addition, this is one more way to secure their spot in the market, but one company may be stealing the spotlight, and the stories.

Facebook has recently introduced Instagram Stories, which also feature 24 hour posts, filters, text, and now Boomerang, a feature that shows few frames of a video playing and rewinding on a loop. The international social media giant has also introduced “Status”, a feature similar to Stories, on Whatsapp. Whatsapp is a free messenger service owned by Facebook and widely used by student-aged demographics all over the world, particularly with individuals who have international relations. This new feature shares strong similarities Instagram and Snapchat stories; pictures, videos, and GIFS can be sent, only to disappear after 24 hours. However, like the rest of Whatsapp, the Status feature is also encrypted.

For Snapchat, a strong company with a comparable product means that competition will be fierce on an international level,  while Snapchat is still only starting to penetrate countries outside of the United States. Facebook is reported to have approximately 1.86 billion monthly users, with only a mere 167 million being from the US and Canada, as compared to Snap Inc’s 301 million users monthly, of which 68 million are from North America. Instagram and Whatsapp already have large user bases that actively follow social media influencers- negating the need for another, comparable service.

The rapid pace of growth and innovation at companies like Facebook make investing in Snapchat a potentially high-risk investment. Recent news reports that the stocks available are Class A and are worth $17 a share; these would be available to investors, but those who own Class A stock have limited power in corporate decisions. It is likely that stockholders who are worried will have no direct say in the company, which can make the stock a less appealing purchase for those interested in investing in the self-titled camera company.

The sale of these stocks is crucial, as Snap Inc. needs the revenue for contracts with major companies such as Google and Amazon. Facebook’s recent influx of features on their different platforms emphasize its influence over the social media industry. Yet, Snap Inc. is confident in its ability to perform, especially as it is valued higher than many of the social media giants when they released their IPOs. Currently, Snap Inc.’s stock is soaring at $27.09 a share at the close of Friday. When the stock market closed on Monday, stock was $23.77 a share. 

To follow Snap Inc. and check how their IPO is faring, their ticker symbol is SNAP and is traded on the NYSE. Spread the news and share this article or follow us on our WordPress, Facebook, and Twitter!

6 Quick Instagram Tips for Brands

In August of this year, Instagram, the photo-sharing social media platform, surpassed Twitter in daily active mobile users with nearly 7.3 million users accessing the site daily!

The service has quickly established itself as one of the top three social networks and is becoming a channel that brands can’t ignore. Last week, Jon Thomas of Business2Community shared some great tips to help maximize your brand’s journey on Instagram:

Image: Google Play

1. Employ user-generated content. Encourage your followers to submit their own photos using your product or “living your brand story” and add these to your Instagram stream.

2. Offer a glimpse into your humanity. Use Instagram as a place where your fans can get a glimpse behind the scenes by featuring photos of people and places they would not otherwise see. Reinforce the idea that your brand is more than just the product or service you sell. For example, The Boston Bruins have been extremely successful on Instagram, even during the lockout, by sharing photos of their fans and their philanthropic work.

3. Product in action. It seems like a no brainer, but establish your photo feed as the go to place for pictures of people enjoying your product. (This will be especially successful if you are in the restaurant business!) Be wary though, there is a fine line between sharing great content and being overly promotional.

4. Consider using text, but not to stamp your brand mark or copyright. Apps like Overgram allow you to add text to your Instagram photos. Use text to give credit for user-generated content or to add creative copy. But avoid stamping your brand or copyright on images- this will make your users far less likely to share the photo with their audiences.

5. Dedicate resources. Assign someone to work on your brand’s Instagram that knows the brand’s tone and has an eye for photography. You want to ensure the photos are in line with your brand’s identity.

6. Hashtags. Use hashtags to allow users to locate your photos with ease. Use Instagram’s suggested hashtags, relevant hashtags trending at the time, or create your own to activate your fans!
Instagram may not be the best place to sell your product in a literal sense, but users will embrace brands that use the platform well, which can help generate invaluable brand loyalty.

Libby Kober
Outreach