Can’t Catch ‘Em All

Copyright law can be tricky to follow, especially with large fan bases of popular entertainment companies. Nintendo recently had to address copyright infringement with it’s Pokemon franchise. A few fans of the game created their own spinoff game featuring new Pokemon they invented. But they also included already existing Pokemon. Due to its widespread popularity and free distribution, it quickly became an issue not just legally, but socially as well. Nintendo, in these situations, is very unlikely to receive monetary compensation from filing a lawsuit, but it serves to help control the fan made and widely spread games, and Pokemon’s branding. Typically, though, large companies perceive fanart to be a positive, and free, way to promote their product. In this case, it was on too large of a scale, with just too much similarity to be ignored.

To read a bit more about the case, click here. To learn about the evolution of the copyright law, and how Mickey Mouse affected it, click here.

As always, make sure to share this article if you liked it, and follow us on WordPress, Twitter and Facebook!

Stealing Snapchat and Other Tech News

snapchatSnap Inc., the parent company of Snapchat,  announced that their IPO occurred this past Wednesday, March 1st with a positive response.  While Snap Inc. may appear to be taking the world by storm with its filters and geotags, this IPO is important to determine the path of growth the company can take, as it allows for a one time influx of income. A successful IPO means technology improvements, leading to not only a better app, but better products as the company expands. In addition, this is one more way to secure their spot in the market, but one company may be stealing the spotlight, and the stories.

Facebook has recently introduced Instagram Stories, which also feature 24 hour posts, filters, text, and now Boomerang, a feature that shows few frames of a video playing and rewinding on a loop. The international social media giant has also introduced “Status”, a feature similar to Stories, on Whatsapp. Whatsapp is a free messenger service owned by Facebook and widely used by student-aged demographics all over the world, particularly with individuals who have international relations. This new feature shares strong similarities Instagram and Snapchat stories; pictures, videos, and GIFS can be sent, only to disappear after 24 hours. However, like the rest of Whatsapp, the Status feature is also encrypted.

For Snapchat, a strong company with a comparable product means that competition will be fierce on an international level,  while Snapchat is still only starting to penetrate countries outside of the United States. Facebook is reported to have approximately 1.86 billion monthly users, with only a mere 167 million being from the US and Canada, as compared to Snap Inc’s 301 million users monthly, of which 68 million are from North America. Instagram and Whatsapp already have large user bases that actively follow social media influencers- negating the need for another, comparable service.

The rapid pace of growth and innovation at companies like Facebook make investing in Snapchat a potentially high-risk investment. Recent news reports that the stocks available are Class A and are worth $17 a share; these would be available to investors, but those who own Class A stock have limited power in corporate decisions. It is likely that stockholders who are worried will have no direct say in the company, which can make the stock a less appealing purchase for those interested in investing in the self-titled camera company.

The sale of these stocks is crucial, as Snap Inc. needs the revenue for contracts with major companies such as Google and Amazon. Facebook’s recent influx of features on their different platforms emphasize its influence over the social media industry. Yet, Snap Inc. is confident in its ability to perform, especially as it is valued higher than many of the social media giants when they released their IPOs. Currently, Snap Inc.’s stock is soaring at $27.09 a share at the close of Friday. When the stock market closed on Monday, stock was $23.77 a share. 

To follow Snap Inc. and check how their IPO is faring, their ticker symbol is SNAP and is traded on the NYSE. Spread the news and share this article or follow us on our WordPress, Facebook, and Twitter!

The Purge: Lasting Impacts of Digital Media

media

For those keeping up with the news, popular YouTube vlogger Felix Kjellberg, known by his pseudonym PewDiePie, was dropped from working with Disney and YouTube. He was previously contracted with the two media giants to produce content for a large consumer base featured online and his own spin-off video series. The decision to cut this YouTuber from future projects by these companies is due primarily to racist and anti-semitic notions repeatedly found within his content.

A recent video sponsored by PewDiePie showed two men holding an anti-semitic statement. Before it was taken down, the video was seen over six million times. It was at this point following an investigation that Disney and YouTube announced their decision to withdraw support and discontinue working with him further.

The importance of branding here is obvious: Disney and YouTube have strict brand guidelines and reputations that they do not want associated with anti-semitic or racist statements. Disney’s primary consumer base is young children whose values are still being formed by the society we live in.

Alternatively, the negative effects of poor branding choices are clear. In choosing to promote racially charged and anti-semitic messages, PewDiePie set himself up for negative feedback. But what can you do in order to save face in moments like these?

Here’s where we can take a note from the successful YouTuber. He responded with a formal apology, stating that he does not support these ideas and that the reason behind the video was to show the extremes of people on the internet.

In this day and age, now more than ever, it is important to ensure that what we post online is a representation of ourselves that we are comfortable with allowing potential employers to see. An increased number of recruiters search online forums and sites to examine potential employees, and over half have reconsidered these candidates after the search. Posts with incorrect spelling or politically inclined remarks are among the most detrimental content employers can find.

With so many opportunities at Northeastern University, and just as many students, it’s important to make sure all aspects of your personal brand are presented appropriately. Having a strong and positive online profile can make the difference in securing a job.

So take another look at your social media accounts and ensure that you are only associated with those of reputable esteem. While we can’t completely erase our online data, we can minimize its damage and be aware of where we stand.

For more tips and tricks on how to create your online brand, be on the lookout for our next post and make sure to hit that follow button to get notifications!

Shotgun Media Group seeks intern

Shotgun Media Group is a full-service, multi-screen DRTV production company
producing successful short-form direct response television and long-form
infomercials.

We are seeking a smart and reliable intern looking to gain valuable experience in
both production and post-production.

He/She will work alongside our production team, and assist each team member on
a variety of tasks. Ideal candidates would be proficient in Final Cut, After Effects,
etc…and have the eagerness to improve their skills by doing small graphics projects.
Some administrative tasks will also be required. Candidates should be hard working,
diligent and eager to learn.

For more information or to submit resumes, email Nicole@shotgunmediagroup.com.