We here at Black and Red Public Relations know how hard finals can be, so we’ve compiled a quick list of some events and other fun things to do so you don’t get too stressed about finals:
- RSA’s Destress Event
- What: Fun activities and stations with various arts and crafts, food, photo ops, and more
- When: 11/30, 6-8pm
- Where: Curry Indoor Quad
- How Much: Free!
- More Info: https://www.facebook.com/events/1976767229277587/
- Frog Pond Skating Spectacular and Tree Lighting
- What: Free Figure Skating show, tree lighting, and open skate
- When: 11/30, 5-6pm
- Where: Frog Pond in the Boston Commons
- How Much: Free for the show and tree lighting, $6 skating fee, $12 for skates
- More Info: https://www.facebook.com/events/187966608432291/
- Blaze Fundraiser with Kappa Phi Lambda
- What: Grab some pizza while helping to raise money for Kappa Phi Lambda, just show their flyer on your phone
- When: 12/1, 11am-10pm
- Where: Blaze Pizza
- How Much: Varies depending on pizza
- More Info: https://www.facebook.com/events/959244644224117/
- NU Stage’s Heathers the Musical
- What: 2017 Fall Mainstage Musical
- When: 12/1-12/2
- Where: Blackman Auditorium
- How Much: $10
- More Info: https://www.facebook.com/events/1001286820011448/?active_tab=about
- Dance 4 Me 2017
- What: An annual dance competition featuring the following student groups: UTSAV, RSA, VSA, Barkada, ASU, NASO, KPL, and PDPsi
- When: 11/3, 6-8pm
- Where: Blackman Auditorium
- How Much: $8, proceeds will go to Americares Puerto Rico hurricane relief.
- More Info: https://www.facebook.com/events/2033131646923378/
- NU & Improv’d Presents: It’s Breezy, Fellas
- What: An improv comedy performance honoring one of Nu & Improv’d’s graduating members
- When: 11/6, 8-9:30pm
- Where: AfterHours
- How Much: Free
- More Info: https://www.facebook.com/events/149649619095902/
- Treble on Huntington Presents: Throwbacappella!
- What: An a capella concert featuring Berklee’s Upper Structure, Distilled Harmony, Uproar, and, of course, Treble on Huntington
- When: 12/8, 8-10pm
- Where: AfterHours
- How Much: Free
- More Info: https://www.facebook.com/events/134387610607660/
- Boston Winter
- What: A holiday festival with varied local and international vendors, as well as skating
- When: 12/1-1/14
- Where: Boston CIty Hall Plaza
- How Much: Free, but you’ll probably spend money
- More Info: https://www.facebook.com/events/1905025036193407/
- Midnight Breakfast
- What: Late night breakfast with special giveaways
- When: 12/12/, 10pm-12am
- Where: Stetson East
- How Much: A Mealswipe
- More Info: https://www.facebook.com/events/1500242376738123/
- Hall Council Events: Ask your RA about your complex’s very own hall council events to help destress before finals
Best of luck studying!
Public Relations is all about communication, which is why those who intend to pursue PR careers study and take an in-depth look at people’s behavior and interactions with others. In the growing age of technology, we still engage in the same behavior and interactions, just in different ways. Email is one of the main forms of communication that has proven to be trustworthy overtime.
An email is a classic way to introduce an individual to a reporter, potential employer, brand ambassador, or onboarding client. Many take a step further by calling or meeting in person after initial contact. For now, review these tips and tricks to ensure your emails are successful and professional:
- Be friendly: When opening or closing an email, it takes an extra few seconds to type “I hope you’re doing well!” or “Enjoy your weekend!”. These brief statements are an easy way to leave the reader in a more amicable mood. “Please” and “thank you” are also valuable assets, but don’t overdo it. Even in thank-you notes, don’t use the phrase “thank you” more than twice. Once at the beginning and once at the end is enough.
- Be transparent: In the subject line and email, be clear about what you are emailing about. This makes it easier on both parties, so no one has to wade through inarticulate language or send more emails back and forth to clarify. Especially when sending pitches, subjects lines and emails need to be coherent and consistent to save time and to develop the relationship between you and the client (which hopefully ends with your pitch used as a press release).
- Be succinct: PR is typically time sensitive and, chances are, if you have a pitch, there are a plethora of competing pitches already sitting in your recipient’s inbox. Don’t drag out your emails; a few short paragraphs will typically suffice. People will appreciate your brevity, so long as you hit all the points you need to cover. Quality over quantity every time!
- Use the right signoff: Did you just say “thank you”? Then don’t sign off with “thanks”. “Best”, “sincerely”, or sometimes just your name can work just as well. If you’re sending a more casual email to coworkers about an upcoming event, feel free to be more casual and go with a hearty “cheers”. Read your audience, and understand boundaries.
- Include your signature: A default signature is a great way to cut down on your email content, and eliminates the need to write out your phone number out every time there is a follow-up email. A signature with your position, company, phone number, and even a link to your LinkedIn profile are great resources for other individuals. It also adds that extra bit of professionalism and ethos to your email.
- Check your spelling and grammar: Use spell check, read your email out loud and use outside apps to check your writing. With so many options to check your work, it’s easy to take a minute to ensure your work is correct. Another thing to look out for: how often you use exclamation points. Unless you just accepted a job offer (and sometimes even then), limit your exclamation points to sentences that really need that extra boost.
- Check your attachments: Yes, naturally check your spelling and grammar, but also check your attachments. Are they confidential? Is your sender correct? Does the hyperlink work? Many companies have switched over to using cloud backups, and now send important files by way of Dropbox to ensure user privacy. This way, the links can be timed, and access can be revoked at any time.
- Put the sender in last: By typing in your recipient after you type the email, you can avoid accidentally sending your message before it is finished. However, even if you do, Google has up to a 30 second “undo send” option in its settings. For those using templates through HubSpot or similar software, that require you to input a sender before constructing the email, consider putting in your own email. This way, even if the email is prematurely sent , it won’t do any harm.
- Follow-up: Speaking of HubSpot, many tech services offer tracking and monitoring for emails sent and opened. This is helpful when constructing follow-up emails, as it allows you to tailor the email to the amount of information the recipients need. And, if the recipient gets back to you, make sure to respond as soon as possible, typically within 24 hours.
Emails can be annoying to send, but they are crucial when initiating potential relationships and have the ability to reach a large audience with just a few clicks. Knowing how to confidently and successfully send a professional email will help make your life easier in the long run, especially for students going on co-op.
Looking to flex your PR skills at a startup and gain experience working for a growing company? Be sure to check out the On Fire to Hire Startup Expo on Monday Feb. 27!
On Fire to Hire is a Northeastern-only event for alumni, undergraduate and graduate students looking for internships, Fall 2017 co-op positions, and full-time jobs. It will take place in the Curry Student Center Ballroom starting at 5:30pm for undergrad students and alumni and 6:30pm for graduate students. Pre-registration is recommended but not required. For a full list of the startups participating this year, click here. Hope to see you there!
Our blog has been pretty low-key, but we’re back and ready for the new semester! Keep an ear out for regular posts on current PR events and original content from our very own BRPR team! We have new members, new ideas, and new clients, so stay tuned to hear more about what we’ve been up to. In the meantime, feel free to check out our other social media platforms and make sure to hit the follow button to stay up to date with all our posts!
Black & Red Public Relations will serve as Northeastern University’s central proxy for promotion and branding of student-run organizations
Boston, January 15, 2014–Northeastern University’s student club for public relations has disaffiliated with the Public Relations Student Society of America (PRSSA) and is launching themselves anew as Black & Red Public Relations (B&R PR). B&R PR will continue weekly group meetings while taking on a new role as a publicity agent for fellow student organizations.
The decision to form a bona fide agency arose from the observation that university groups could benefit from outside aid in boosting awareness for their events and activities. B&R’s services will extend from event planning to image rebranding and penetration via the use of social media and campus contacts. The agency will reach out to organizations to offer suggestions and the opportunity to personally work with B&R members; conversely, groups are encouraged to contact the agency of their own accord to discuss what moves can be made to advance their organization.
B&R PR is open to rendering its services in whichever way is most convenient to their client. The client may choose to attend the weekly agency meeting, during which the client and the B&R board with its members will work in tandem to map out a tailored strategy. There is also the option of a personal consultation between respective executive boards and email correspondence.
B&R PR stresses that all Northeastern clubs, organizations, societies, or Greek sororities and fraternities are welcome to get into touch for any matter concerning the promotion of their group.
About Black & Red PR
Black & Red PR is a student-led public relations agency which all Northeastern University students looking to explore the world of PR are open to join. Meetings take place every Wednesday at 7:15 at 340 Curry Student Center.
Agency email: firstname.lastname@example.org
As we near the end of Courtney’s mini-blog series, she has one last tip for us to keep in mind during the co-op process:
6. Keep Those Contacts!
After you’re all done interviewing and you have a fabulous co-op to be excited about, don’t forget about the contacts that you made throughout the entire interview process.
Chances are, you interviewed for multiple positions and either turned offers down, weren’t offered every co-op you interviewed for, or didn’t hear back from a company soon enough. However, these different company representatives that you met with throughout the co-op search could become useful contacts for you at some point in the future, and you’ve all heard it before…networking is everything!
A great idea is to take the pile of business cards that you collected throughout the process and type up the contact name, phone number, and email from each company onto a Word document so if you ever want to contact them in the future, you have a point of reference all in one place. Plus, then you don’t need to hang onto all of those business cards! You never know- you may want to try again for a co-op you didn’t get this time around.
A note from Courtney:
I hope these tips have helped make the process of finding a co-op a whole lot less daunting and that you end up with an amazing co-op! My final piece of advice: stay involved with NUPRSSA- we’re all here to support each other and share our experiences.
– Courtney Byer, member
The NUPRSSA executive board would like to thank Courtney for sharing all of these extremely helpful tips with us this semester. We know we all took a few notes from her; we hope that you did too!